Accessibility is often sold as “the right thing to do,” which is true, but that is only half the story. It is also about risk, revenue, and reputation. If your product ignores accessibility, you create legal and financial risk for your company. If you design with accessibility in mind, you open your product to more people and make it easier for everyone to use.
Two famous stories show both sides: Domino’s, which fought accessibility in court and lost, and Tesco, which invested in accessibility and saw online sales jump. Together, they explain why accessibility belongs in roadmaps, budgets, and design reviews, not just in a “nice-to-have” column.